Why Sweeto Burrito?

I love food. So when Jon Pierre Francia, the founder of Sweeto Burrito, invited me up to Idaho Falls to sit in his truck and try out some of his burritos, I grabbed my 10 year old son and hopped in the car.

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It’s about a 4 hour drive from Provo to Idaho Falls so we planned to stay the night with family in Rexburg (thanks Carly) but we were going to spend the afternoon in the truck to see Sweeto in action. We were headed up in November and Sweeto Burrito is a food truck in Idaho Falls. I have to admit that we weren’t expecting a crowd to be standing outside in near freezing temperatures, but there they were and once we tried the food, we understood.

Ben and I shared a burrito – they are big. We started with the Papi Chulo — what seems like a traditional carne asada burrito but it is amazing. It’s everything you could hope for in a carne asada burrito and then some. After we ate, we went inside. Jon Pierre runs a tight operation and the people there love it. There is something very cool about being inside the truck watching Jon Pierre’s team work side-by-side. They have worked together in North Dakota and at the Sturgis motorcycle rally. They have a really cool story and you can tell that it has brought them together. But most importantly, they make amazing food and their customers love it.

My son and I watched as customer after customer would come up and wait outside in the cold for their Sweeto fix. Here’s my son eating his share of a Buff Chick — an unbelievably tasty burrito:

2012-11-28 15.14.34

I’ve since been up a couple times and Sweeto Burrito never disappoints. The Foundry team is excited to be backing Sweeto Burrito. We are going to help them prepare to offer franchises and then we will support their development efforts and oversee franchise support. This is a great opportunity for Franchise Foundry and we believe it will be great for Sweeto Burrito as well. And now I have a reason that I have to eat Sweeto — quality control.

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6 comments
Christian Faulconer
Christian Faulconer

Hey Everyone - Sweeto Burrito is now franchising! Check it out at www.sweetoburrito.com. And we are hoping to get some brick and mortar locations up and running soon. If you are interested in an area, let us know.

Roman G
Roman G

So is Sweeto Burrito going to remain trailer based or are you going to try and put it in free standing locations? Also when are you going to start selling areas?

Jeremy Akin
Jeremy Akin

Sweeto Burrito here would be great Taco Bell is not a factor here and I would love to know more! Wilmington NC 28411

ValDonna Longbrake
ValDonna Longbrake

Thank you for referring Sweeto Burrito to Dr. Smoothie. Jon is a real cool guy and will obviously be a success. Can hardly wait for him to have trucks in SOUTHERN California. Thank you for trusting Dr. with your precious people.

Christian Faulconer
Christian Faulconer

Jeremy - we'd love to talk! Fill out a contact form on this site using the Contact Us link and we will contact you with more information.

Christian Faulconer
Christian Faulconer

ValDonna - We love Dr. Smoothie so we're proud to refer you in. Sweeto Burrito is going to be a great success!