Steve Caldeira to Discuss Economic Outlook, Policy on “Franchise Today”

Just days ahead of the 53rd International Franchising Association (IFA) Convention, “Franchise Today” host Paul Segreto welcomes IFA President and CEO Steve Caldeira as part of the show’s “Voices of Franchising” series. In addition to previewing the convention, Caldeira will touch on some of the industry’s hottest topics, including the association’s policy agenda and its 2013 economic outlook.

“We are thrilled to have Steve Caldeira on the show and with only two days before the IFA Convention, we’ll be able to touch on key issues facing the franchise world,” said “Franchise Today” host Paul Segreto. “As one of the most respected leaders in the industry, Steve’s insight into the economic future as it pertains to franchising and explanation of important policy issues is invaluable.”

In line with presenting the franchise community with best practices and advice on various aspects of management and development, the “Voices in Franchising” series includes other industry minds including Nancy Weingartner from Franchise Times and Therese Thilgen from Franchise Update. Caldeira will discuss the IFA Convention’s schedule and highlights (taking place Feb. 17-20 in Las Vegas), share the IFA’s approach to improving small business policies in Washington and explain the IFA’s 2013 economic outlook. This will mark Caldeira’s third interview on “Franchise Today;” his first was in January of 2011, only nine months after being at the helm of the IFA and his second was post-convention in February of 2012. Hosted by Paul Segreto, president and CEO of Franchise Foundry, the show’s newly expanded format features a series of multiple episodes with industry leaders, experts and key players sharing their unique perspectives on the chosen topic. Remaining Q1 series include “Franchise Finance & Multi-Unit Franchising” in March; and the fourth annual “Franchise Legal Series” made up of eight parts culminating with the IFA Symposium recap for April and May. New to the Franchise Today lineup is a summer-long Franchisor Spotlight Series where some of the leading franchisors share best practices they’ve implemented for improved unit-economics and franchise growth. Additionally, Segreto is planning six to eight special event broadcasts throughout the year for a total of approximately 60 live shows in 2013.

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About “Franchise Today”: Hosted by industry veteran Paul Segreto, “Franchise Today” is a production of Franchise Foundry, a full-service franchise management and development company. The radio show has grown to thousands of listeners, including international, and focuses on sharing advice and best practices from the leaders of the franchise community. Segreto and his team’s goal is to educate franchise professionals and help franchisors succeed at all levels. The new format promises multi-part series throughout the year as well as several special event broadcasts. Franchise Foundry also co-produces FranSummit, a social media and digital marketing workshop. To listen to “Franchise Today” live or hear archived shows, visit

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