FranTech Recap Day One

IFA’s (International Franchise Association) Marketing and Technology Committee successfully organized another great FranTech  conference complete with expert speakers and sponsors!

Day one started with a presentation from Tim Resnik, Product Strategy Principal, MOZ on “How to Dominate the Local Search Landscape”. Brain Spindel, President & COO discussed how PostNet took their entire franchise system to the cloud and conducted LIVE demonstrations!

The day continued with presentations from franchise professionals sharing best practices for mobile marketing, using the new platforms/cutting-edge tools, franchise digital strategies and handling the big data aspects of loyalty programs!

View the slideshow below from those who attended and shared what they were learning with all of us on Twitter!


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