FranTech Recap Day Two

Day two of FranTech opened with Cecelia Choi, Strategic Partner Manager, Channel Sales, Google. “Finding Franchise Development Success with the YouTube Platform” was a well received presentation! CeCe provided valuable tips on how to use YouTube as a platform to drive franchise success.

The concurrent breakout sessions covered: social media channels, how do franchisees make buying decisions, how can franchisors use technology to understand and influence them to buy their brand, PCI/Security issues, success with automated marketing.

The highlight of the day was the keynote from Dr. DJ Patil, Data Science in Residence, Greylock Partners; Former Director of Strategy, Analytic and Product at eBay. DJ  entertained and informed the audience on where you really should add certain solutions to digital marketing arsenals and most importantly, helped evaluate the value/ROI in utilizing the platforms available today!

View the tweets from the day via the slideshow below. Thank you to the those who took great notes of the presentations and shared them on Twitter!

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