Franchise professionals are busy preparing for their attendance to the annual IFA Convention to be held in Las Vegas, February 2015 They recognize the benefits of networking with peers and importance of the educational sessions.
One of the trending topics at every convention is the national advertising fund.
Attendees will seek advice for the following:
- Are funds used for new market development, website development, commercial sales programs or national advertising?
- How are advisory councils structured?
- What is the administering policy of the national advertising fund?
Attending panel sessions, round-table discussions and simply networking, attendees will return to their brands with answers.
During the 2014 IFA Convention, Kelly Martens-Crompvoets, Marketing at Home Franchise Concepts participated in a panel and shared how Home Franchise Concepts effectively supports their local branding.
If you missed the session, Kelly joined Deb Evans and Jack Monson on Social Geek Radio to recap the IFA session. Click the icon below to listen to the podcast.
What burning questions are you taking to #IFA2015? Make a list and review the on-line brochure and prioritize sessions, round-tables, and networking events!
We will see you soon.
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