Accelerated Digital Strategies in Franchising

Paul Segreto, CEO, Franchise Foundry was the guest on Social Geek Radio  to discuss digital strategies in franchising.  Paul shared that he, along with Lee Plave, Owner Plave Koch PLC and Theresa Huszka, Senior Consultant, at MSA  Worldwide will present “Web 2.0: Data + Social Media” at the upcoming Franchise Expo South. This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies.

Open the podcast recording below to hear Paul share a sneak peak to his presentation and tips on effectively using social media within franchising.

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About Social Geek Radio

Weekly podcast focusing on franchising and the use of social technologies. Tune in on Wednesdays 7pm CT/8pm ET. Social Geek Radio hosts are Deb Evans, President of Franchise Foundry and Jack Monson, Global Director, Manalto Social Media.

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