What is Accelerated Digital Strategies?
Accelerated Digital Strategies utilizes a reverse-engineered strategy that both simplifies lead generation and complements traditional franchise development efforts. With specific primary focus on multi-faceted community-building around the brand and core practical concept of the business, the strategies include a combination of social media management, social media marketing, digital marketing, email marketing and online pr with various messaging; consumer, brand and franchise candidate specific.
From a tactical standpoint strategies include development of a cross-platform, multi-tiered plan centered on events; seminars, conferences, webinars, product launches, podcasts, interviews, expos, exhibitions, etc. Objective is always to create attraction to and interest in the community and ultimately, while within the community, to the franchise opportunity. The key is to attract all ideal candidates identified in candidate profiling and aligning the same with where they congregate and communicate within the digital world. Attraction is primarily driven by brand and partners with varying levels of relevant, pertinent and informative content marketing with emphasis on demographic, psycho-graphic and geographic criteria established within development of ideal candidate profiles and of interest to target audience.
Launch at Franchise Expo South
Franchising continues to experience extraordinary growth worldwide!
MFV Expositions offers lead generation and the face-to-face opportunities for franchise businesses to grow during leading franchise events worldwide. Hundreds exhibited at Franchise Expo South in Houston Texas February 5 – 7, 2015.
The Franchise Foundry “Accelerated Digital Strategies” team completed its first project for MFV Expositions at Franchise Expo South managing social media efforts. Photos, tweets, and videos promoting the expo before, during and after the event. It was exciting to watch the attention the event and the exhibitors received from the digital marketing campaign!
The links below are a recap of the daily tweets and a video of the exhibitors!
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Meet the team at future franchise conventions and expos!
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