Why Franchises Should Use Periscope

Yay! Another new social platform for franchises to use for digital marketing. But where are they? Why aren’t community managers on board yet? Are they waiting to “see” if it sticks?

The Franchise Foundry team is not a patient group and decided to jump right in and test the platform. Time well tell if it will be one of the top performing social channels or not.

Here are a few suggestions if you decide to dive in and be sure to look for our chief tester, Deb Evans!

What is Periscope

From the Periscope blog:

For broadcasters, Periscope lets you share an experience with others. Press a button, and instantly notify your followers that you’re live. Whether you’re witnessing your daughter’s first steps or a newsworthy event, Periscope offers an audience and the power of a shared experience. Most mobile broadcasting tools feel far from live. Broadcasters on Periscope are directly connected to their audience, able to feel their presence and interact. Going live on Periscope means more than a blinking red dot.

For viewers, Periscope gives you a new set of eyes and ears. Travel the world and step into someone else’s shoes. See what they see, hear what they hear, and hopefully feel what they feel. Watching a broadcast isn’t a passive experience like television. On Periscope, viewers influence the broadcaster by sending messages, and expressing their love by tapping the screen to send hearts.

Learn through discovery

Remember that Periscope is new for everyone. It was released in the Apple Store on March 26th and to Android users last week.  Most broadcasts are spontaneous. Don’t strive for perfection. But do plan your scope and keep it short. Explore what broadcasts are publishing and pay attention to the comments. You can click on viewers comments to open their profile. Do they have a profile picture and description? How many followers do they have? Do they have hearts (similar to “likes” on Facebook).

 Broadcasting tips

  • Title – What are you seeing now? This question positioned at the top literally is asking “what do you see” so that you can position your device strategically. Once you hit start broadcast, Periscope grabs the first image as a thumbnail. Now add the title by typing in the space “What are you seeing now?” Similar to blog posts – a catchy title will get the attention of viewers. Too often broadcasters forget this step or they add a weak title.
  • Locations where Periscope broadcasting are filming

    Location – do you want to share your location? YES! A map was just released today for IOS users mapping out the location of broadcasters! Locations help viewers find broadcasters in their area.

  • Lock – Private broadcasts are not published and only notify those who you select to view the broadcast.
  • Chat feature – You can select the option where all viewers can chat (publish comments) or only users you follow
  • Twitter –This feature will post a notification to your twitter stream that you are broadcasting live. The post will appear as: LIVE on #Periscope: your title will appear here. live on periscope
  • Start broadcast  – pause for a second while Periscope starts to broadcast then double tap the screen to turn the camera around to face you
  • Save to camera roll. At the end of your broadcast you will be prompted to save.

 

Re-purpose your scope

Your saved periscope from your camera roll can now be uploaded directly to Facebook, Instagram, Pinterest, and/or YouTube. As of today, hearts and comments do not appear in the download only in the replay on Periscope.

As you know, You Tube is the 2nd largest search engine so consider  uploading with long description and tags  to You Tube and then embed in a blog post (see below) and share on other social channels.

In our test below we learned that when the camera is turned around and away from the broadcaster the volume is low. This was especially noticed due to the loud activity of the classroom.

 

 

Review replays

Periscope archives all broadcasts for 24 hours. Don’t be discouraged if you are not receiving many live viewers. You may receive more viewers in the replays!

Profile

Your profile displays a list of who you are following, followers, and your broadcasts. As a broadcaster you have analytics of how many viewed your broadcast live and who viewed the replays. The analytics also display how many hearts (likes) viewers gave you and by whom.

 

Have we overwhelmed you or intrigued you to start your first Periscope? Need a step-by-step tutorial? Ana Hoffman developed a great how to: click this link

If you need additional help, feel free to contact us!

 

 

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