Franchisee Selection

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Franchisee selection is critical to the success of both the franchisee and the franchisor. How do you select the “best” of the “best”? Do you conduct a personality test or use a profile tool? Or both? Social Geek Radio guest Rebecca Monet, Chief Scientist for Zoracle discussed personality tests vs profiling. Doesn’t every franchisor want: Better […]

What’s Next After #IFA2015

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Congratulations to the International Franchise Association (IFA) staff and the 2015 Convention Committee. Job well done! We believe this was by far, one of the best annual conventions. We want to welcome Melanie Bergeron, Chair of the IFA Board and new Executive Board Members. We are excited about the future under your leadership! We would also like […]

#IFA2015 Day 4 for Foundry Team

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For some, Tuesday Feb 17th was just day two of the 55th Annual International Franchise Association convention. For the Franchise Foundry team, we entered day four! The day began congratulating 160 CFE (Certified Franchise Executive) graduates. Largest graduating class to date. Followed by Paul Brown, CEO, Arby’s, education sessions, business solution round-tables, exhibit hours and […]

Day 3 of #IFA2015

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Day three of our #IFA2015 attendance started with the non-denominational event, Annual Prayer Breakfast. It was a wonderful start to the day with music provided by Celine Durney, daughter of Franchise Foundry Development Director Dan Durney. Listen to a short snip of Celine’s performance. Michael Isakson, Partner, Insight to Execution & Chairman, IFA International Committee […]

#IFA2015 Day 2 in Tweets

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Day two of the 55th annual International Franchise Association (IFA) convention started with meetings, and a very well attended Leadership Conference hosted by the Women in Franchising Committee (WFC) and ended with a new member reception and the highly anticipated Taste of Franchising! During the Leadership Conference, Amit Kleinberger, CEO Menchies shared his challenges and mistakes in […]

Tweets from #IFA2015

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The Twitterverse was very active during the 55th annual convention. If you are new to Twitter or a current user, did you catch all the tweets? Better yet, have you connected with everyone? Review the tweets below to catch up on what you may have missed and don’t forget to connect with everyone! Return tomorrow […]

Share Your #IFA2015 Selfie

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Join our communities: Twitter -> @fran_foundry Facebook -> FranchiseFoundry Google Plus – > +FranchiseFoundry LinkedIn -> FranchiseFoundry YouTube -> FranchiseFoundry

Accelerated Digital Strategies Launched at FES2015

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What is Accelerated Digital Strategies? Accelerated Digital Strategies utilizes a reverse-engineered strategy that both simplifies lead generation and complements traditional franchise development efforts. With specific primary focus on multi-faceted community-building around the brand and core practical concept of the business, the strategies include a combination of social media management, social media marketing, digital marketing, email […]

Why Attend Franchise Expo South

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Why is Franchise Foundry Participating in Franchise Expo South? Franchise Foundry is a business accelerator focused on emerging franchise brands. Working with founders of these brands is quite exciting and rewarding, especially as their vision and passion shines so brightly that one cannot be anything but enthusiastic in helping to spread their message. It’s for this […]

Accelerated Digital Strategies in Franchising

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Paul Segreto, CEO, Franchise Foundry was the guest on Social Geek Radio  to discuss digital strategies in franchising.  Paul shared that he, along with Lee Plave, Owner Plave Koch PLC and Theresa Huszka, Senior Consultant, at MSA  Worldwide will present “Web 2.0: Data + Social Media” at the upcoming Franchise Expo South. This session will delve into how franchisors […]