FranTech Recap Day One

Tim Resnik

IFA’s (International Franchise Association) Marketing and Technology Committee successfully organized another great FranTech  conference complete with expert speakers and sponsors! Day one started with a presentation from Tim Resnik, Product Strategy Principal, MOZ on “How to Dominate the Local Search Landscape”. Brain Spindel, President & COO discussed how PostNet took their entire franchise system to […]

Jack Monson Joins Deb Evans on Social Geek Radio

Jack Monson

During the month of March, Jack Monson joined Social Geek Radio host Deb Evans to feature FranTech speakers and committee members providing a sneak peak to the upcoming FranTech conference to be held in Denver April 10 and 11, 2014. The podcasts are archived on BlogTalkRadio as well as iTunes. The International Franchise Association also shared the podcasts in the digital […]

FranTech Podcasts and Event Information


During the month of March Jack Monson, Vice President at Engage 121 joined Deb Evans on Social Geek Radio to conduct short podcasts with FranTech presenters. Each episode provides a sneak peak into the conference. FranTech started four years ago as FranCamp. FranCamp was designed as a one-day event loaded with a fast-paced and aggressive agenda. […]

What’s Next After #IFA2014


If you are anything like the Franchise Foundry team, you are  still digesting all the content from #IFA2014. Did you know that the presentations are still available via the app? In fact, if you didn’t download the app, it’s not too late. Use this link to download from iTunes and visit this link to download […]

#IFA2014 Success


IFA2014, a set on Flickr. Above are just a few photos from another successful annual International Franchise Association convention! Franchising Gives Back, Presentations, TweetUp, Leadership Conference, Networking AND Learning! Deb Evans, President Franchise Foundry along with Kelly Crompvoets (Home Franchise Concepts) Donnie Robertson (Nothing Bundt Cakes) and Mary Ann O’Connell (FranWise) enjoyed the opportunity to […]

Increase Market Share and Engagement


The Franchise Foundry team is preparing for their attendance to #IFA2014 (International Franchise Association annual convention). They will attend committee meetings,  serve as round-table moderators, new member Ambassadors and attend as many sessions as possible in a matter of a few days.   Please join Deb Evans, President, Franchise Foundry on Monday, Feb 24th, 10:15 […]

54th Annual IFA Convention: Driving Growth in Challenging Times


“The theme for this year’s Convention is simply, but aptly, “Driving Growth in Challenging Times.” IFA’s Convention is the forum to find the solutions you need for growth, with content designed for franchisors, franchisees and the companies that support the franchise industry. The program will keep you informed on new challenges facing our industry and […]

New Year! New Team! New Brands!

Foundry Team

2013 has been a year of substantial change and development and at the end of which we are a very different Company. Franchise Foundry is no longer an IFA Supplier but a Franchisor recognized by the International Franchise Association. We accomplished many things in 2013, all with the objective to fulfilling our mission to “move […]

Paul Segreto Recognized as a Certified Franchise Executive

LAS VEGAS, Feb. 19, 2013—  Franchise Foundry President & CEO, Paul Segreto recognized as a Certified Franchise Executive by the Institute of Certified Franchise Executives.  Segreto completed a comprehensive course of study in franchise management offered by the institute, which is the academic branch of the International Franchise Association’s Educational Foundation.  The International Franchise Association […]