Paul's Posts

Paul's Posts

Deb Evans Joins Franchise Foundry as President to Grow Emerging Brands from ‘Inside-Out’

pro photo

HOUSTON (November 12, 2013) — Franchise Foundry, a multi-brand franchisor and business incubator focused on emerging franchise brands, has named Deb Evans as President. Evans, a Certified Franchise Executive and well-known name in franchising with specialized expertise in franchisee/franchisor relationships and progressive digital marketing for franchise brands, will help the company’s portfolio brands benefit from […]

Franchise Foundry Moves to Texas

breaking news

We are excited to announce a significant shift at Franchise Foundry. Effective October 1, 2013, Franchise Foundry will be operating its food brands under a new banner, Wrist Rocket Ventures. Franchise Foundry will continue to operate and service its non-food brands as Franchise Foundry. Paul Segreto will continue as the CEO of Franchise Foundry and […]

Borrowing for Your Franchise

In my previous post, I listed four financial skills that I think every franchisee — frankly, every business owner — should have. In this post, I will talk about the impact of borrowing to finance your franchise. It is imperative that franchisees understand the impact borrowing can have on cash flows. If you have to […]

Franchise Finance Basics

In my role at Franchise Foundry, I often have the opportunity to speak to franchisees about their financial statements. Financial management is a skill that is critical to successfully managing a franchise, but it is common for franchisees to have limited financial backgrounds. Their franchise may be the first time that they needed to be […]

Awarding Franchises

In the franchise business, there is a lot of hype about awarding / selling franchises. It’s hard to determine what it means to award a franchise when some franchisees make commitments for one or many franchise units, but in some cases they are not obligated to open those locations for a long period of time. […]

Waterfall Software Joins Forces with Franchise Foundry to Support Emerging Franchise Growth

Washington, DC – April 29, 2013 – Leading franchise management system, Waterfall Software, has teamed up with full-service franchise development company, Franchise Foundry, to help emerging franchises reach their full potential. Franchise Foundry’s strategic development expertise combined with Waterfall Software’s command of the digital aspects of franchising make them well suited to provide a comprehensive […]

Franchise Today Kicks Off Fourth Annual Legal Series

Houston, Texas – April 9, 2013 – “Franchise Today” radio show begins its fourth annual “Franchise Legal” series this Thursday, April 11 and culminates with the IFA Symposium (May 5-7) recap on May 30. The eight-week series – double the content since its debut in 2010 – will deliver compelling insight from the perspective of […]

It’s the Unit Economics, Stupid!

I had a good conversation with David Leoncavallo of Sopra Capital today. Sopra and Foundry operate in a similar space so it is always interesting to spend some time talking about trends we see in franchising. One of the things we have both run into recently is that too often for emerging brands, unit economics […]

Steve Caldeira to Discuss Economic Outlook, Policy on “Franchise Today”

Just days ahead of the 53rd International Franchising Association (IFA) Convention, “Franchise Today” host Paul Segreto welcomes IFA President and CEO Steve Caldeira as part of the show’s “Voices of Franchising” series. In addition to previewing the convention, Caldeira will touch on some of the industry’s hottest topics, including the association’s policy agenda and its […]

Analytics and the Franchise Awards Process

People often ask me how I ended up in franchising, and the truth is that I’m not exactly sure — I feel like I just landed here and stayed because I love it. Prior to Franchise Foundry, I co-founded two technology companies, both with an analytics emphasis. The first was Sharp Analytics. At Sharp, we […]