February Franchising Events

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February is a busy month for the Franchise Foundry team. We hope to see you at one or all of the upcoming events!     Join us for a lunch and learn session hosted by the Houston Franchise Business Association. Spend an evening socializing with franchisors, franchisees and franchise suppliers arriving in Houston for Franchise […]

Women in Franchising

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Franchise Today podcast is a production of Franchise Foundry and has been on the air since 2009. Guests include some of the brightest minds in the franchise world, with specific expertise and experience within various areas of franchising. Women in Franchising is a hot topic in franchising.  In the episode below, Paul Segreto was joined […]

How to Effectively Use Ad Fund to Support Local Franchise Brands

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Franchise professionals are busy preparing for their attendance to the annual IFA Convention to be held in Las Vegas, February 2015 They recognize the benefits of networking with peers and importance of the educational sessions. One of the trending topics at every convention is the national advertising fund. Attendees will seek advice for the following: Are funds […]

Franchising. Success. New Year.

New Year Franchise Foundry

Message from Paul Segreto, CEO I’m excited about the future of franchising and Franchise Foundry’s role towards continued franchise growth in our great nation and abroad. At a time when the franchise model is being questioned and in some cases, attacked, I’m certain we will make a difference with our laser-focus towards building sustainable brands […]

Franchise Partners Generously Share Time and Tips

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Alissa Ramsay, Director of Marketing and Branding, milliCare said it best, “We have one of the most generous industries where everyone wants to see others succeed”.  Our 2014 webinars focused on sales, service, social media relations, launching a local marketing program and how to use Google to enhance and grow a business. Our strategic franchise partners […]

Franchise Foundry Webinar Series Supporting Franchisees

Franchise Partners

We have established a series of franchisee support webinars for our client brands and for others in the franchise industry. Our first series will focus on sales, service, social media relations, generating local PR and tips on how to use Google. Our strategic partners are leaders in the franchise industry willing to share their expertise […]

Paul Segreto Named a Top 100 Champion in the 2014 Small Business Influencer Awards

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Cleveland, OH, September 26, 2014 – Paul Segreto, CEO of Texas-based Franchise Foundry has been named a Top 100 Champion in the 2014 Small Business Influencer Awards. The Small Business Influencer Awards honor those who are influential to small businesses in North America, through the products, services, knowledge, information or support they provide to the […]

NLRB Administrative Ruling and What It Means For Franchising

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Is the franchise business model at risk? Do you fully understand the recent administrative ruling from the NLRB’s general council?   Mary Ann O’Connell, FranWise invited Lee Plave of Plave Koch, Shelley Spandorf of Davis Wright Tremaine and Deb Evans of Franchise Foundry to a Google Hangout to share information about the ruling, what it means […]

Visit to Google for GIFA 2014

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Deb Evans, President Franchise Foundry proudly attended the 2nd annual GIFA event held at Google Headquarters in Mountain View, California.  GIFA is an International Franchise Association (IFA) sponsored Google event to help IFA members better understand and utilize business tools available to them to help expand their presence through digital marketing. The extensive two day invitation […]

FranTech Recap Day Two

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Day two of FranTech opened with Cecelia Choi, Strategic Partner Manager, Channel Sales, Google. “Finding Franchise Development Success with the YouTube Platform” was a well received presentation! CeCe provided valuable tips on how to use YouTube as a platform to drive franchise success. The concurrent breakout sessions covered: social media channels, how do franchisees make […]