LinkedIn Dos and Dont’s

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The Franchise Foundry team is very active on social platforms. You will find us on Twitter, Facebook, Periscope, Instagram and LinkedIn.  Our team is represented on the social platforms individually as well as a brand. LinkedIn is a professional networking site and should be used to demonstrate expertise, listen and gain insights. Franchise professionals have the opportunity […]

What are your Email Frustrations?

Nancy Friedman

Earlier this month, Nancy Friedman aka The Telephone Doctor was a guest on Social Geek Radio sharing top frustrations of email. Nancy speaks at several franchise conventions including the annual International Franchise Association (IFA).  Her keynotes and workshops have helped hundreds of organizations, franchises and associations, with real-world takeaways participants can implement right away. She is considered a […]

Sharing Social Tips via Periscope

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One of our top pet peeves with “social media consultants” is …. they do NOT implement the strategies they provide their clients.  This topic alone could be an entire white paper, blog post or even a conference! The Franchise Foundry team is not afraid to test new social platforms. They know success is not guaranteed […]

Why Franchises Should Use Periscope

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Yay! Another new social platform for franchises to use for digital marketing. But where are they? Why aren’t community managers on board yet? Are they waiting to “see” if it sticks? The Franchise Foundry team is not a patient group and decided to jump right in and test the platform. Time well tell if it […]

Why Attend Franchise Expo South

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Why is Franchise Foundry Participating in Franchise Expo South? Franchise Foundry is a business accelerator focused on emerging franchise brands. Working with founders of these brands is quite exciting and rewarding, especially as their vision and passion shines so brightly that one cannot be anything but enthusiastic in helping to spread their message. It’s for this […]

Accelerated Digital Strategies in Franchising

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Paul Segreto, CEO, Franchise Foundry was the guest on Social Geek Radio  to discuss digital strategies in franchising.  Paul shared that he, along with Lee Plave, Owner Plave Koch PLC and Theresa Huszka, Senior Consultant, at MSA  Worldwide will present “Web 2.0: Data + Social Media” at the upcoming Franchise Expo South. This session will delve into how franchisors […]

February Franchising Events

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February is a busy month for the Franchise Foundry team. We hope to see you at one or all of the upcoming events!     Join us for a lunch and learn session hosted by the Houston Franchise Business Association. Spend an evening socializing with franchisors, franchisees and franchise suppliers arriving in Houston for Franchise […]

Franchising. Success. New Year.

New Year Franchise Foundry

Message from Paul Segreto, CEO I’m excited about the future of franchising and Franchise Foundry’s role towards continued franchise growth in our great nation and abroad. At a time when the franchise model is being questioned and in some cases, attacked, I’m certain we will make a difference with our laser-focus towards building sustainable brands […]

Franchise Partners Generously Share Time and Tips

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Alissa Ramsay, Director of Marketing and Branding, milliCare said it best, “We have one of the most generous industries where everyone wants to see others succeed”.  Our 2014 webinars focused on sales, service, social media relations, launching a local marketing program and how to use Google to enhance and grow a business. Our strategic franchise partners […]

Franchise Foundry Webinar Series Supporting Franchisees

Franchise Partners

We have established a series of franchisee support webinars for our client brands and for others in the franchise industry. Our first series will focus on sales, service, social media relations, generating local PR and tips on how to use Google. Our strategic partners are leaders in the franchise industry willing to share their expertise […]