Smart Drinks & Nutrition is Franchising!

Charles at store

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Franchisee Selection

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Franchisee selection is critical to the success of both the franchisee and the franchisor. How do you select the “best” of the “best”? Do you conduct a personality test or use a profile tool? Or both? Social Geek Radio guest Rebecca Monet, Chief Scientist for Zoracle discussed personality tests vs profiling. Doesn’t every franchisor want: Better […]

Awarding Franchises

In the franchise business, there is a lot of hype about awarding / selling franchises. It’s hard to determine what it means to award a franchise when some franchisees make commitments for one or many franchise units, but in some cases they are not obligated to open those locations for a long period of time. […]

It’s the Unit Economics, Stupid!

I had a good conversation with David Leoncavallo of Sopra Capital today. Sopra and Foundry operate in a similar space so it is always interesting to spend some time talking about trends we see in franchising. One of the things we have both run into recently is that too often for emerging brands, unit economics […]

Analytics and the Franchise Awards Process

People often ask me how I ended up in franchising, and the truth is that I’m not exactly sure — I feel like I just landed here and stayed because I love it. Prior to Franchise Foundry, I co-founded two technology companies, both with an analytics emphasis. The first was Sharp Analytics. At Sharp, we […]

Let’s Get Together

Let’s get together at the upcoming IFA Convention — either for business or to just meet and chat. Either way, let’s make the most of what is sure to be a great event. I’m always excited to work with startup and emerging brands in franchising. The passion exhibited by founders is something that I truly […]

Why Sweeto Burrito?

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I love food. So when Jon Pierre Francia, the founder of Sweeto Burrito, invited me up to Idaho Falls to sit in his truck and try out some of his burritos, I grabbed my 10 year old son and hopped in the car. It’s about a 4 hour drive from Provo to Idaho Falls so […]

Handling the Onslaught of Leads

Spikes in lead flow always present an interesting challenge. Our client, Sub Zero Ice Cream and Yogurt, was on ABC’s Shark Tank last night and it generated a tremendous amount of interest in the Sub Zero franchise opportunity. Sub Zero has never had trouble generating interest in the franchise, but Shark Tank definitely increased the […]