Franchise Foundry Webinar Series Supporting Franchisees

Franchise Partners

We have established a series of franchisee support webinars for our client brands and for others in the franchise industry. Our first series will focus on sales, service, social media relations, generating local PR and tips on how to use Google. Our strategic partners are leaders in the franchise industry willing to share their expertise […]

NLRB Administrative Ruling and What It Means For Franchising

Google Hangout

Is the franchise business model at risk? Do you fully understand the recent administrative ruling from the NLRB’s general council?   Mary Ann O’Connell, FranWise invited Lee Plave of Plave Koch, Shelley Spandorf of Davis Wright Tremaine and Deb Evans of Franchise Foundry to a Google Hangout to share information about the ruling, what it means […]

Visit to Google for GIFA 2014


Deb Evans, President Franchise Foundry proudly attended the 2nd annual GIFA event held at Google Headquarters in Mountain View, California.  GIFA is an International Franchise Association (IFA) sponsored Google event to help IFA members better understand and utilize business tools available to them to help expand their presence through digital marketing. The extensive two day invitation […]

FranTech Recap Day Two

FranTech audience

Day two of FranTech opened with Cecelia Choi, Strategic Partner Manager, Channel Sales, Google. “Finding Franchise Development Success with the YouTube Platform” was a well received presentation! CeCe provided valuable tips on how to use YouTube as a platform to drive franchise success. The concurrent breakout sessions covered: social media channels, how do franchisees make […]

FranTech Recap Day One

Tim Resnik

IFA’s (International Franchise Association) Marketing and Technology Committee successfully organized another great FranTech  conference complete with expert speakers and sponsors! Day one started with a presentation from Tim Resnik, Product Strategy Principal, MOZ on “How to Dominate the Local Search Landscape”. Brain Spindel, President & COO discussed how PostNet took their entire franchise system to […]

Jack Monson Joins Deb Evans on Social Geek Radio

Jack Monson

During the month of March, Jack Monson joined Social Geek Radio host Deb Evans to feature FranTech speakers and committee members providing a sneak peak to the upcoming FranTech conference to be held in Denver April 10 and 11, 2014. The podcasts are archived on BlogTalkRadio as well as iTunes. The International Franchise Association also shared the podcasts in the digital […]

FranTech Podcasts and Event Information


During the month of March Jack Monson, Vice President at Engage 121 joined Deb Evans on Social Geek Radio to conduct short podcasts with FranTech presenters. Each episode provides a sneak peak into the conference. FranTech started four years ago as FranCamp. FranCamp was designed as a one-day event loaded with a fast-paced and aggressive agenda. […]

What’s Next After #IFA2014


If you are anything like the Franchise Foundry team, you are  still digesting all the content from #IFA2014. Did you know that the presentations are still available via the app? In fact, if you didn’t download the app, it’s not too late. Use this link to download from iTunes and visit this link to download […]

#IFA2014 Success


IFA2014, a set on Flickr. Above are just a few photos from another successful annual International Franchise Association convention! Franchising Gives Back, Presentations, TweetUp, Leadership Conference, Networking AND Learning! Deb Evans, President Franchise Foundry along with Kelly Crompvoets (Home Franchise Concepts) Donnie Robertson (Nothing Bundt Cakes) and Mary Ann O’Connell (FranWise) enjoyed the opportunity to […]

Increase Market Share and Engagement


The Franchise Foundry team is preparing for their attendance to #IFA2014 (International Franchise Association annual convention). They will attend committee meetings,  serve as round-table moderators, new member Ambassadors and attend as many sessions as possible in a matter of a few days.   Please join Deb Evans, President, Franchise Foundry on Monday, Feb 24th, 10:15 […]