FranTech Recap Day Two

FranTech audience

Day two of FranTech opened with Cecelia Choi, Strategic Partner Manager, Channel Sales, Google. “Finding Franchise Development Success with the YouTube Platform” was a well received presentation! CeCe provided valuable tips on how to use YouTube as a platform to drive franchise success. The concurrent breakout sessions covered: social media channels, how do franchisees make […]

FranTech Recap Day One

Tim Resnik

IFA’s (International Franchise Association) Marketing and Technology Committee successfully organized another great FranTech  conference complete with expert speakers and sponsors! Day one started with a presentation from Tim Resnik, Product Strategy Principal, MOZ on “How to Dominate the Local Search Landscape”. Brain Spindel, President & COO discussed how PostNet took their entire franchise system to […]