Waterfall Software Joins Forces with Franchise Foundry to Support Emerging Franchise Growth

Washington, DC – April 29, 2013 – Leading franchise management system, Waterfall Software, has teamed up with full-service franchise development company, Franchise Foundry, to help emerging franchises reach their full potential. Franchise Foundry’s strategic development expertise combined with Waterfall Software’s command of the digital aspects of franchising make them well suited to provide a comprehensive solution for franchise success.

“We’re proud to partner with such an esteemed organization and excited for our complementary offerings to positively impact the franchising community,” says Waterfall President, Brad D’Ancona. “We feel that by leveraging Waterfall FMS Franchise Foundry will gain a strategic advantage in the marketplace as they help franchises worldwide achieve large-scale, meaningful growth.”

About Waterfall Software
Waterfall FMS offers franchisers a holistic and simplistic approach to franchise oversight. The robust system improves a franchise’s web design and web presence strategy, effectively promoting your franchise on the social web, and tracking progress with an all in one dashboard. Developed by acclaimed interactive agency, Blue Water Media, Waterfall delivers a team with over 20 years of experience in web design, web development, and marketing & selling franchises. For more information, please visit: http://www.waterfallfms.com

About Franchise Foundry
Franchise Foundry is a full-service franchise development company focused on emerging franchise brands. The Franchise Foundry team provides franchise consulting, franchise marketing, franchise technology and other franchise development services to emerging franchisors. Whether you are a new franchisor or a successful entrepreneur looking to franchise your business, the team at Franchise Foundry is ready to help. For more information, please visit: http://www.franchisefoundry.com

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Franchise Today Kicks Off Fourth Annual Legal Series

Houston, Texas – April 9, 2013 – “Franchise Today” radio show begins its fourth annual “Franchise Legal” series this Thursday, April 11 and culminates with the IFA Symposium (May 5-7) recap on May 30. The eight-week series – double the content since its debut in 2010 – will deliver compelling insight from the perspective of leading legal minds within the franchising world.

“Each year we continue to expand the ‘Legal’ series based on growing listenership and the enthusiastic response from the franchising community,” said “Franchise Today” host Paul Segreto. “We are thrilled to have the opportunity to share the expertise of incredibly talented and well-respected leaders in the profession. The value they bring to our audience is immeasurable.”

Segreto and his guests will delve into the day-to-day legal issues facing franchisors as well as timely hot topics – private equity in franchising, social media legal considerations, franchise sales best practices (from a legal perspective), franchisor litigation issues, and international franchising challenges. “Listeners will walk away with a deeper understanding of legal matters and tangible advice and recommendations to help franchisors succeed in a competitive and litigious business environment,” said Segreto.

In line with presenting the franchise community with best practices and advice, the “Franchise Legal” series features an impressive lineup: Michael Laidhold of Plave Koch PLC, Lee Plave of Plave Koch PLC, Amy Cheng of Cheng Cohen LLC, Barry Heller of DLA Piper LLP, Mark Kirsch of Gray Plant Mooty LLP, Lane Fisher of Fisher Zucker LLC and Jonathan Redgrave of Redgrave LLP. Rounding out the two-month series with an IFA Legal Symposium Recap will be IFA’s Dean Heyl, director state government relations and public policy and tax counsel. Though several IFA staff members have contributed to “Franchise Today,” Heyl’s appearance marks the first time an IFA staff attorney will participate as part of the ‘Legal’ series.

Hosted by Paul Segreto, president and CEO of Franchise Foundry, the show’s newly expanded format is a series of multiple episodes with industry leaders, experts and key players sharing their unique perspectives on the chosen topic. This year’s series also included “Voices in Franchising” featuring IFA President and CEO Steve Caldeira and “Franchise Finance & Multi-Unit Franchising” in March. New to the “Franchise Today” lineup is a summer-long Franchisor Spotlight Series where some of the leading franchisors share best practices they’ve implemented for improved unit-economics and franchise growth. Additionally, Segreto is planning six to eight special event broadcasts throughout the year for a total of approximately 60 live shows in 2013.

For more information or to listen to live and archived shows, please visit http://www.blogtalkradio.com/franchisetodayshow.

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Paul Segreto Recognized as a Certified Franchise Executive

LAS VEGAS, Feb. 19, 2013—  Franchise Foundry President & CEO, Paul Segreto recognized as a Certified Franchise Executive by the Institute of Certified Franchise Executives.  Segreto completed a comprehensive course of study in franchise management offered by the institute, which is the academic branch of the International Franchise Association’s Educational Foundation.  The International Franchise Association is the world’s oldest and largest organization representing franchising worldwide and hosted the presentation during its annual convention in Las Vegas, Feb. 17-20.
Segreto, a 30-year franchise veteran, is a proud member of several franchise associations including the International Franchise Association, serving on its Technology and Membership Committees, International Association of Franchisees and Dealers, International Association of Franchise Professionals, serving on its Board of Directors, and Franchise Brokers Association.  He is the founder and host of the popular internet radio show, Franchise Today, has co-founded FranSummit, a virtual training platform, to provide effective eLearning solutions for the franchise community, and founded Personal Branding for Franchise Professionals to assist all who work within franchising to develop personal branding strategies to align individual experience and expertise with brand and business development.
Nearly 1,500 franchise executives are now enrolled or have received certification.  More than 300 IFA-member companies currently have one or more executives enrolled in the program that provides benefits such as specialized knowledge, industry recognition, peer-level networking and professional standing.
Candidates are required to complete a rigorous course of study to earn the CFE designation, which includes attending institute-sponsored educational seminars and workshops.  The program enhances franchise professionals’ understanding of the industry’s fundamental and complex aspects.
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Steve Caldeira to Discuss Economic Outlook, Policy on “Franchise Today”

Just days ahead of the 53rd International Franchising Association (IFA) Convention, “Franchise Today” host Paul Segreto welcomes IFA President and CEO Steve Caldeira as part of the show’s “Voices of Franchising” series. In addition to previewing the convention, Caldeira will touch on some of the industry’s hottest topics, including the association’s policy agenda and its 2013 economic outlook.

“We are thrilled to have Steve Caldeira on the show and with only two days before the IFA Convention, we’ll be able to touch on key issues facing the franchise world,” said “Franchise Today” host Paul Segreto. “As one of the most respected leaders in the industry, Steve’s insight into the economic future as it pertains to franchising and explanation of important policy issues is invaluable.”

In line with presenting the franchise community with best practices and advice on various aspects of management and development, the “Voices in Franchising” series includes other industry minds including Nancy Weingartner from Franchise Times and Therese Thilgen from Franchise Update. Caldeira will discuss the IFA Convention’s schedule and highlights (taking place Feb. 17-20 in Las Vegas), share the IFA’s approach to improving small business policies in Washington and explain the IFA’s 2013 economic outlook. This will mark Caldeira’s third interview on “Franchise Today;” his first was in January of 2011, only nine months after being at the helm of the IFA and his second was post-convention in February of 2012. Hosted by Paul Segreto, president and CEO of Franchise Foundry, the show’s newly expanded format features a series of multiple episodes with industry leaders, experts and key players sharing their unique perspectives on the chosen topic. Remaining Q1 series include “Franchise Finance & Multi-Unit Franchising” in March; and the fourth annual “Franchise Legal Series” made up of eight parts culminating with the IFA Symposium recap for April and May. New to the Franchise Today lineup is a summer-long Franchisor Spotlight Series where some of the leading franchisors share best practices they’ve implemented for improved unit-economics and franchise growth. Additionally, Segreto is planning six to eight special event broadcasts throughout the year for a total of approximately 60 live shows in 2013.

For more information or to listen to live and archived shows, please visit http://www.blogtalkradio.com/franchisetodayshow.

About “Franchise Today”: Hosted by industry veteran Paul Segreto, “Franchise Today” is a production of Franchise Foundry, a full-service franchise management and development company. The radio show has grown to thousands of listeners, including international, and focuses on sharing advice and best practices from the leaders of the franchise community. Segreto and his team’s goal is to educate franchise professionals and help franchisors succeed at all levels. The new format promises multi-part series throughout the year as well as several special event broadcasts. Franchise Foundry also co-produces FranSummit, a social media and digital marketing workshop. To listen to “Franchise Today” live or hear archived shows, visit http://www.blogtalkradio.com/franchisetodayshow

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The Sub Zero Shark Tank Pitch

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Sub Zero on Shark Tank: Now the Real Work Begins

We were very excited to see our client, Sub Zero Ice Cream and Yogurt on ABC’s Shark Tank. The experience was fantastic and for us at Foundry. Our work on the project, as part of our overall franchise development and management program, included promoting the event on various social media outlets and across multiple marketing channels. We did this before, during and after the show. Prior to the show we also worked with operations management in training franchisees and staff to handle increased traffic and potential questions from customers.

And now the real work begins. There is plenty to do to help our client capitalize on this tremendous opportunity. Our next step is an immediate focus on franchise sales as we’ll lead the effort of working with hundreds of franchise leads that came through the franchise development site within hours of the show. The site traffic actually crashed the website four times in the process, but Sub Zero’s web hosting provider was able to resolve issues quickly. We will also be combing through hundreds of comments on Facebook and other social media as we’ve seen roughly 20-30 requests for franchise information there as well.

This will be an exciting experience to document — we want to be able to do more the next time we are presented with a similar opportunity. It’s also going to be quite interesting to analyze all the social media data leading up to the show, during the show and I’m sure for quite some time after the show.

Yes, NOW the real work begins!

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Franchise Foundry Completes Merger with FranchisEssentials

Today, Franchise Foundry announced the completion of its merger with FranchisEssentials. FranchisEssentials Founder, Paul Segreto, has officially been named Chief Executive Officer of Franchise Foundry.

Operating in the leadership role since forming a strategic partnership with Franchise Foundry in June 2012, Segreto will continue to spearhead efforts aimed at improving unit-economics of Foundry’s current brand portfolio, and attracting new franchise brands for its comprehensive franchise development and management program.

“The leadership and reputation of our two brands are long-standing staples within franchising,” said Christian Faulconer, Senior Managing Partner of Franchise Foundry. “Combining the two, and capitalizing on the strengths of each, allows us to offer a broader range of services and provide additional focus and quality to developing growth and improving a variety of franchise systems.”

With the merger complete, Franchise Foundry will administer franchise management and development services which include franchise operations, training and support, compliance, sales and development, technology implementation, and marketing and social media, as well as providing interim c-level management for franchise companies. Additionally, Foundry will develop and implement franchise rescue and turnaround strategy, change and transition strategy as well as acquisition and partnership investment and match-making.

“We are thrilled to provide our expertise and knowledge to the extensive list of Franchise Foundry brands,” said Segreto. “Our mission is to continue growing and extending our reach and influence throughout all of franchising, and Franchise Foundry is the perfect organization to make that happen,” he added.

In addition, the merger included other FranchisEssentials brands and divisions along with other ventures of Paul Segreto, often closely tied with FranchisEssentials brands. These include: Franchise Today on Blog Talk Radio; FranSummit, a virtual events platform (in partnership with ElementsLocal); and Personal Branding for Franchise Professionals.

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Sub Zero Ice Cream Selects Franchise Foundry as Development Partner

-The Customizable Ice Cream Shop Looks to Expand Nationally-

PROVO, UT – November 1, 2012 – Sub Zero Ice Cream and Yogurt today announced that it is partnering with Franchise Foundry of Provo, Utah to franchise its personalized ice cream and yogurt experience across North America and Internationally.

Since 2004, Sub Zero has served its ice cream and yogurt using cryogenic processes to create custom creations for every customer. Because customers can choose from bases ranging from sugar free and dairy free options to yogurt to premium cream, customers can create an unbelievable number of different flavor combinations.

Jerry Hancock, CEO and Founder of Sub Zero Ice Cream and Yogurt, announced the partnership: “We are pleased to be working with Franchise Foundry to provide us with the operational support that our franchisees deserve. We are very proud of our system and what we have accomplished and we believe that with this partnership we can continue to build Sub Zero into a national brand.”

Christian Faulconer, Senior Managing Partner of Franchise Foundry, immediately recognized the franchise opportunity that Sub Zero presented. “Sub Zero is an interesting opportunity because it is a relatively low cost investment and allows many franchisees to accomplish multiple unit ownership faster than is possible in other brands. We believe Sub Zero is a great franchise opportunity and we love the product.”

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