Waterfall Software Joins Forces with Franchise Foundry to Support Emerging Franchise Growth

Washington, DC – April 29, 2013 – Leading franchise management system, Waterfall Software, has teamed up with full-service franchise development company, Franchise Foundry, to help emerging franchises reach their full potential. Franchise Foundry’s strategic development expertise combined with Waterfall Software’s command of the digital aspects of franchising make them well suited to provide a comprehensive […]

Franchise Today Kicks Off Fourth Annual Legal Series

Houston, Texas – April 9, 2013 – “Franchise Today” radio show begins its fourth annual “Franchise Legal” series this Thursday, April 11 and culminates with the IFA Symposium (May 5-7) recap on May 30. The eight-week series – double the content since its debut in 2010 – will deliver compelling insight from the perspective of […]

Paul Segreto Recognized as a Certified Franchise Executive

LAS VEGAS, Feb. 19, 2013—  Franchise Foundry President & CEO, Paul Segreto recognized as a Certified Franchise Executive by the Institute of Certified Franchise Executives.  Segreto completed a comprehensive course of study in franchise management offered by the institute, which is the academic branch of the International Franchise Association’s Educational Foundation.  The International Franchise Association […]

Steve Caldeira to Discuss Economic Outlook, Policy on “Franchise Today”

Just days ahead of the 53rd International Franchising Association (IFA) Convention, “Franchise Today” host Paul Segreto welcomes IFA President and CEO Steve Caldeira as part of the show’s “Voices of Franchising” series. In addition to previewing the convention, Caldeira will touch on some of the industry’s hottest topics, including the association’s policy agenda and its […]

The Sub Zero Shark Tank Pitch

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Sub Zero on Shark Tank: Now the Real Work Begins

We were very excited to see our client, Sub Zero Ice Cream and Yogurt on ABC’s Shark Tank. The experience was fantastic and for us at Foundry. Our work on the project, as part of our overall franchise development and management program, included promoting the event on various social media outlets and across multiple marketing […]

Franchise Foundry Completes Merger with FranchisEssentials

Today, Franchise Foundry announced the completion of its merger with FranchisEssentials. FranchisEssentials Founder, Paul Segreto, has officially been named Chief Executive Officer of Franchise Foundry. Operating in the leadership role since forming a strategic partnership with Franchise Foundry in June 2012, Segreto will continue to spearhead efforts aimed at improving unit-economics of Foundry’s current brand […]

Sub Zero Ice Cream Selects Franchise Foundry as Development Partner

-The Customizable Ice Cream Shop Looks to Expand Nationally- PROVO, UT – November 1, 2012 – Sub Zero Ice Cream and Yogurt today announced that it is partnering with Franchise Foundry of Provo, Utah to franchise its personalized ice cream and yogurt experience across North America and Internationally. Since 2004, Sub Zero has served its […]