Sharing Social Tips via Periscope

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One of our top pet peeves with “social media consultants” is …. they do NOT implement the strategies they provide their clients.  This topic alone could be an entire white paper, blog post or even a conference! The Franchise Foundry team is not afraid to test new social platforms. They know success is not guaranteed […]

Why Franchises Should Use Periscope

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Yay! Another new social platform for franchises to use for digital marketing. But where are they? Why aren’t community managers on board yet? Are they waiting to “see” if it sticks? The Franchise Foundry team is not a patient group and decided to jump right in and test the platform. Time well tell if it […]

Accelerated Digital Strategies in Franchising

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Paul Segreto, CEO, Franchise Foundry was the guest on Social Geek Radio  to discuss digital strategies in franchising.  Paul shared that he, along with Lee Plave, Owner Plave Koch PLC and Theresa Huszka, Senior Consultant, at MSA  Worldwide will present “Web 2.0: Data + Social Media” at the upcoming Franchise Expo South. This session will delve into how franchisors […]

Visit to Google for GIFA 2014

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Deb Evans, President Franchise Foundry proudly attended the 2nd annual GIFA event held at Google Headquarters in Mountain View, California.  GIFA is an International Franchise Association (IFA) sponsored Google event to help IFA members better understand and utilize business tools available to them to help expand their presence through digital marketing. The extensive two day invitation […]