Franchise Professionals Visit Google

The third annual Google International Franchise Assembly (GIFA) Assembly was held at Google’s  Mountain View California headquarters on May 7 and 8, 2015. The theme this year was Discover. Each year Google has a goal to empower and educate multi-unit brands and franchise executives in developing complete digital marketing strategies. Goal successfully completed!

power of one picture GIFA2015Todd Rowe, Director Global Channel Sales asked a very powerful question. “What one new idea will #GIFA2015 attendees implement in the next 90 days?”

That’s not an easy question to answer after two days packed with content from the Google Channel Sales Franchise Team!




GIFA2015 take-aways

There were so many great “tweetable” moments from the educational sessions by the Google Franchise Team.  Great tips, suggestions, and strategies that we wanted to share with you via the links below.


Gopi Kallayil, Chief Evangelist, Brand Marketing was a favorite presenter

His messages, “Brands ignite and consumers amplify“,  “Understand your consumer, get them to listen and emotionally connect “and  “Don’t be afraid to experiment in digital marketing!”

GIFA2015 was also the perfect opportunity to test a new social platform, Periscope. Jennifer MacDonald, Digital Marketing Visionary at TideSmart Global and Susan King , VP Operations Fit4Mom and I did several live video streams via Periscope. We heard Gopti loud and clear and weren’t the least afraid to experiment with digital marketing!

The video below  was streamed during our evening network session.

Susan King used Periscope to film our first Google Conference Bike ride!

Thank you Google and IFA for an awesome event!