Franchise Foundry Press

Interview with Christian Faulconer, Franchise Foundry

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We were interested to run into Christian Faulconer, CEO of Franchise Foundry (www.franchisefoundry.com), based in Springville, Utah recently. Christian--a veteran of the high tech startups space--is applying investment dollars, information technology, and social media to the franchise market. Christian is former co-founder of Public Engines/CrimeReports.com, and also founded Sharp Analytics (now part of iCrossing).

First off, what's Franchise Foundry?

Christian Faulconer: Franchise Foundry makes investments in what are proven and profitable businesses, looking to grow quickly through franchising. We make an investment in money, but also in time. Essentially, we take over lots of the franchise development efforts that our franchise clients need to have taken over. We focus on four main areas--technology, marketing, sales, and legal, which are areas often lacking in young franchise companies.

Any particular kind of franchises?

Christian Faulconer: I would say there's not any particular industry, just businesses that are proven and profitable. Proven means that the company has demonstrated the ability to provide their products to the marketplace, and it is interesting to the marketplace. One thing we are looking for is a company which has reinvented itself a few times. They've been through a startup cycle, and figured out what is repeatable. The interesting thing about franchising, is people often think franchising is only something you do with restaurants. We actually only have one restaurant in our portfolio, which includes a divorce mediation company, a home repair business focused on green solutions for homes, and are working with a painting franchise. There's really a wide range of things that can be franchised, and the key is repeatability. They need to know who their customers are, have processes in place that can be franchised, so that an entrepreneur can pick up a franchise and run with it.

You told us earlier you also make investments in companies as part of this--what size of investments do you make?

Christian Faulconer: Our typical investment is anywhere from $250,000 to $350,000, and we make that investment directly into the franchising part of the company. All of that investment is used to build out the franchise system, with every dollar utilized in franchise development.

To read more please click here: Techrockies

Financing a Franchise in a Down Economy

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It’s no secret that the current economy has affected the franchise world for good and for bad. On the “good” side of the spectrum, people who have been content working for others are re-evaluating their professional options. If you own your own business, you have greater control of your future and are able to reap your own rewards instead of passing them to your boss.

On the other side of the spectrum, you have the negative effects. This can be summed up in one word: funding. Across the board, getting loans and funding for anything from a home to a car to a business is harder than it has been for decades. However, that certainly doesn't mean you should throw in the towel. If you’ve found a franchise opportunity that’s the right fit for you, there are still ways to get the funding you need. Here are some things to remember as you start the process:

To read more please click here: AllBusiness

Protect Yourself When Buying a Franchise

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The franchise world can be complicated. Think of it as a massive machine -- regardless of the industry you are in or you are investigating, all franchise concepts have similar cogs and gears that have to move smoothly for the company's franchisees to be successful. In most cases where the relationship between franchisor and franchisee has soured and the machine isn't functioning properly, it is because there has been a misunderstanding about whose responsibility it was to oil and maintain certain parts of the machine. In other cases it is because the machine has been misused. And in some cases, it is because the machine never worked in the first place.

If you are investigating a franchise opportunity, there are concrete things you can do to ensure that your franchise will run smoothly and that you are protected if it doesn't. If you own a franchise and the franchise is having problems, there are specific steps you can take with the franchisor to fix it.

To read more please click here: AllBusiness

VIDEO: Christian Faulconer, CEO of Franchise Foundry

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Utah Pulse speaks with Christian Faoulconer, CEO of Franchise Foundry.

Franchise Foundry provides a blend of private equity and partnership with a proven unique model of compliance, marketing, systems and sales from an experienced team to make concepts successful within a 12-month period. Franchise Foundry shares in the vision of the concept and builds a relationship-a relationship that plugs the right process directly in with the right concept for quick, successful results.