Today's consumers are more willing and able to seek new alternatives to old models. Enter the discount divorce.
Hell. In a word, that¹s how Karen Stewart describes her divorce, which was sealed in 2004. The breakup dragged out over more than four years, exposing the couple's three kids to the ugliness of the court system and costing Stewart upward of $500,000 in legal fees. What's more, it created an irreparable rift between two people who still had to raise kids together.
The experience led Stewart, a serial entrepreneur in the financial-services industry, to question whether all the pain, suffering and expense had been truly necessary — and whether others were as frustrated with the traditional system as she was. "I started to wonder, 'Am I alone here?'" she says. "Am I the only idiot who just dropped a fortune on legal bills?" She hired a market-research company to find out, and its report strongly confirmed her suspicions. In 2006, Stewart launched Calgary-based Fairway Divorce Solutions, with the intent of giving couples in Canada and the U.S. access to a faster, cheaper and less adversarial way to split up.
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