Accelerated Digital Strategies in Franchising

graphic ADS

Paul Segreto, CEO, Franchise Foundry was the guest on Social Geek Radio  to discuss digital strategies in franchising.  Paul shared that he, along with Lee Plave, Owner Plave Koch PLC and Theresa Huszka, Senior Consultant, at MSA  Worldwide will present “Web 2.0: Data + Social Media” at the upcoming Franchise Expo South. This session will delve into how franchisors […]

February Franchising Events

Feb calendar

February is a busy month for the Franchise Foundry team. We hope to see you at one or all of the upcoming events!     Join us for a lunch and learn session hosted by the Houston Franchise Business Association. Spend an evening socializing with franchisors, franchisees and franchise suppliers arriving in Houston for Franchise […]

Women in Franchising

women in franchising icon

Franchise Today podcast is a production of Franchise Foundry and has been on the air since 2009. Guests include some of the brightest minds in the franchise world, with specific expertise and experience within various areas of franchising. Women in Franchising is a hot topic in franchising.  In the episode below, Paul Segreto was joined […]

Franchising. Success. New Year.

New Year Franchise Foundry

Message from Paul Segreto, CEO I’m excited about the future of franchising and Franchise Foundry’s role towards continued franchise growth in our great nation and abroad. At a time when the franchise model is being questioned and in some cases, attacked, I’m certain we will make a difference with our laser-focus towards building sustainable brands […]

NLRB Administrative Ruling and What It Means For Franchising

Google Hangout

Is the franchise business model at risk? Do you fully understand the recent administrative ruling from the NLRB’s general council?   Mary Ann O’Connell, FranWise invited Lee Plave of Plave Koch, Shelley Spandorf of Davis Wright Tremaine and Deb Evans of Franchise Foundry to a Google Hangout to share information about the ruling, what it means […]

FranTech Recap Day Two

FranTech audience

Day two of FranTech opened with Cecelia Choi, Strategic Partner Manager, Channel Sales, Google. “Finding Franchise Development Success with the YouTube Platform” was a well received presentation! CeCe provided valuable tips on how to use YouTube as a platform to drive franchise success. The concurrent breakout sessions covered: social media channels, how do franchisees make […]

FranTech Recap Day One

Tim Resnik

IFA’s (International Franchise Association) Marketing and Technology Committee successfully organized another great FranTech  conference complete with expert speakers and sponsors! Day one started with a presentation from Tim Resnik, Product Strategy Principal, MOZ on “How to Dominate the Local Search Landscape”. Brain Spindel, President & COO discussed how PostNet took their entire franchise system to […]

#IFA2014 Success


IFA2014, a set on Flickr. Above are just a few photos from another successful annual International Franchise Association convention! Franchising Gives Back, Presentations, TweetUp, Leadership Conference, Networking AND Learning! Deb Evans, President Franchise Foundry along with Kelly Crompvoets (Home Franchise Concepts) Donnie Robertson (Nothing Bundt Cakes) and Mary Ann O’Connell (FranWise) enjoyed the opportunity to […]